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Coverage

Everything the foundation needs

Crawl & indexation

Sitemap, robots, canonicals, noindex leaks, redirect chains. Nothing important blocked, nothing thin indexed.

Speed & vitals

LCP/CLS/INP on SA mobile networks, image and font fixes, layout-shift elimination with dimensions set.

Structure & schema

One H1 per page, heading order, OG/Twitter, LocalBusiness/Service/FAQPage validation.

Local consistency

GBP, NAP, suburb pages, internal linking hub↔spoke. The local-pack layer most audits skip.

Findings

What SA audits usually surface

Pages Google can't reach

JavaScript-only navigation, accidental noindex tags from staging, and redirect chains that bleed authority. Crawl-first checks catch what rank trackers never show.

Duplicate titles and metas

Template sites often ship one title tag everywhere — every page competing with itself. We map every URL's head tags and rewrite the collisions by intent.

Missing local signals

No GBP link, mismatched NAP across directories, zero suburb pages. For JHB service businesses this quietly surrenders the entire local pack.

Untracked conversions

Forms without goals, calls without tracking, WhatsApp clicks invisible to Analytics. You can't optimise what you don't measure — so measurement leads the fix list.

Common Questions

Audit FAQs

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