Google Ads for JHB's brutal CPCs — managed like it's our money.
At R150–R600 a click in finance and legal, every missing negative keyword is a direct loss. We rebuild structure, tracking, and landing pages in one sprint — then optimise to booked jobs, not vanity clicks.
Services
Search, Shopping, PMax, YouTube
One team, full funnel, transparent fee.
Search campaigns
Tight ad groups, negatives, Smart Bidding calibrated to your conversions. Fixes the single-ad-group mess inflating CPCs 30–80%.
Shopping & PMax
Merchant Center, feed optimisation (titles, GTINs, categories), asset groups, audience signals for JHB e-commerce.
Tracking that tells truth
GTM, Enhanced Conversions, call tracking, CRM handoff — suburb, keyword, and ad mapped to each deal.
Landing pages & CRO
Every sprint includes page fixes or fresh builds. Ads send to pages engineered to convert, not your homepage.
Pricing
Management from R6,500/month
Spend goes directly to Google. No markup, ever.
- Recommended starting spend: R8,000–R12,000/month (competitive sectors R20,000+).
- Includes conversion tracking setup, negatives management, monthly attribution reporting.
- Month-to-month after initial sprint — results keep you, not contracts.
Waste audit
Where Johannesburg ad budgets actually burn
One ad group per campaign
The most common structure we inherit: everything in a single ad group, so Google shows the wrong ad for most searches and Quality Scores crater. Splitting by tight intent themes is unglamorous work that directly lowers what you pay per click.
Empty negative keyword lists
Without negatives, broad and phrase match buy job-seeker, DIY, and freebie searches at commercial CPCs. A maintained negative list is the cheapest performance lever in the account.
No call tracking
Most JHB service leads arrive by phone or WhatsApp — channels default conversion tracking undercounts. Dynamic number insertion ties each call back to its keyword, suburb, and ad.
Homepage as landing page
Sending paid clicks to a generic homepage instead of a message-matched page with one action halves conversion rates. Every sprint includes landing fixes or fresh builds for this exact reason.